The Integrated Multimedia

“A new and appropriate approach to delivering news”

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The Integrated Multimedia

The Integrated Multimedia Enhancing territories, bringing regions to the forefront

Our Multimedia Outreach allows us to:

  • Inform
  • Open a dialogue on specific topics
  • Gain coverage on broadcast programs

… and reach over 35% of a region’s population, according to certified sources.

This activity offers the following advantages:

  • It speaks directly to citizens
  • It can be tailored equally across all regions
  • It integrates news into broadcast schedules, dedicated segments, and information spaces
  • It reaches a large audience per region
  • It maintains high attention on the addressed issues over a long period of time

Platform

The Integrated Multimedia Enhancing territories, bringing regions to the forefront

Built with a new operational expertise, it engages all the media people use today to stay informed, namely:

  • Regional Radio and TV
  • Apps, streaming, platforms
  • Websites, online magazines, portals
  • Social networks
  • Press, press agencies

… across all regions equally

Process

The Integrated Multimedia Enhancing territories, bringing regions to the forefront

These objectives are achieved through the following process:

    1. Planning of the messages to be broadcast
    2. Drafting of tailor-made press releases
    3. Collection of relevant B-roll / footage and imagery
    4. Audio and audio-video interviews
    5. Use of our FTP platform and release forms
    6. Outreach and monitoring
    7. Retrieval of publications and broadcast features
    8. Drafting of an index detailing the media involved and audiences reached

Results of our Integrated Multimedia Outreach

The Integrated Multimedia Enhancing territories, bringing regions to the forefront

Our reports summarize the journey of the news across the territory. Each one is unique because the footprint left by every piece of news is unique—in terms of which and how many media outlets published or broadcast it, and how many people listened to, watched, read, and appreciated it.

These ‘logbooks’, built step by step in the wake of the disseminated message, are based on truthful audiences derived from certified sources.

Discover our Communication skills!

Discover how we disseminated the news for World Chronic Myeloid Leukemia Day. An anniversary that turned the spotlight back onto progress, challenges, and the patients’ quality of life, and which was published in Lombardy across 16 websites, posted on YouTube and Facebook, listened to via streaming, apps, and the DAB+ platform, and broadcast by 16 TV and 5 radio stations, including:

Telelombardia e Antenna 3

Short Film

Broadcast:
Happy Hour

Aired in:
September 2025

Teletutto

TV Guest Appearance

Broadcast:
Teletutto Racconta

Aired in:
September 2025

Cremona 1

News Broadcast

Broadcast:
CR 1 TG

Aired in:
September 2025

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